![]() ![]() To stay competitive and inspire your customers with personalized emails, it's crucial to segment your audience and meet them where they are. A travel company developed a better picture of who its customers are Here's a glimpse at how these resources have worked out for others. The email marketing company Mailchimp, for example, offers businesses the ability to target their audience, personalize their message, and deliver emails at the optimal time. In fact, McKinsey & Company's survey also said 76% of customers are more likely to consider making a purchase from a new brand if they receive a relevant offer.įortunately, there are now tools available that make personalization at scale possible. It might seem like a daunting task, but understanding your customer's buying habits can help you make better business decisions and boost sales. If you're looking to grow your business, personalizing your emails can be a game-changer, no matter the size of your company. According to a 2021 survey conducted by McKinsey & Company, 71% of shoppers expect brands to deliver personalized interactions, and 76% feel frustrated if this expectation is not met. Customers want to feel understood, and this is especially true for the digitally savvy consumer. Generic messaging and one-size-fits-all marketing campaigns just simply won't cut it anymore. Consumers are accustomed to TV streaming services that curate their viewing experience, or social media feeds that cater content relevant to their specific interests, so it's no wonder people want the same level of personalization from other businesses. In today's digital age, customers have come to expect a high level of personalization from the brands they engage with. demonstrate the benefits of personalized marketing. ![]() Success stories from Pack Up + Go, Dirty Girl Produce, and Honeywell Biscuit Co.Implementing personalization strategies, particularly through email, may help increase customer retention and brand loyalty. ![]() 71% of shoppers expect personalized marketing from brands, and 76% are frustrated if this expectation is not met.Account icon An icon in the shape of a person's head and shoulders. ![]()
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